The starting point is generally to consider why you are writing your business plan – plans will be different depending on whether they are for an internal or external audience or perhaps both and can also depend hugely on the business stage reached and different industry or sector. As a consequence, whilst it is understandable for small businesses to seek easy and cheap solutions, it is dangerous to simply rely on a template for a business plan. Templates can be useful starting points but for such an important document as business plans, thought, time and often external experienced help are a far better option.
Every business is different, so every business plan is different, and the content may depend on whether it’s for internal planning and use, to apply for finance or seek investment or a combination of these or other reasons. Our experience with owner managed small businesses extends to many business and sectors.